Meet the qualified financial advisers and experienced support team behind Sturdy Edwards Financial Services.
Our team combines qualified financial advice with experienced administrative support. Working from our East Grinstead office, we help individuals, families and businesses understand their financial options and make informed decisions based on their circumstances and objectives.
Our financial advisers provide guidance across investments, company and private pensions, retirement planning, mortgages and financial protection. They are supported by an experienced administration team that helps manage applications, submissions, case progress and communication with providers.
Every personal recommendation is based on an assessment of the client’s needs, financial position and the type of advice required. You can explore our financial advice services or contact us to arrange an initial discussion.
DipPFS, Director and Independent Financial Adviser
David joined Sturdy Edwards in 2005 after working as an independent mortgage adviser for a national company for several years.
While working as a mortgage and protection adviser, David continued his professional studies and qualified as an independent financial adviser in 2009.
Outside the office, David enjoys spending time with his family and has a passion for music. He regularly plays guitar and sings in an 1980s tribute band.
DipPFS, Director and Independent Financial Adviser
Paul has been with Sturdy Edwards since 1999. His previous experience includes life insurance, pensions, investments and mortgage advice with a large national life office and a regional estate agency.
Paul also holds the relevant professional qualification for advising on lifetime mortgages and equity release.
Outside work, Paul enjoys reading, cooking and spending time with his family.
Personal Assistant
Carole joined Sturdy Edwards in 2003 and provides valuable administrative support to the directors and financial advisers.
Her role includes handling submissions, tracking cases and helping to manage the administrative requirements associated with the financial products on which the firm advises. Her longstanding experience has given her extensive knowledge of the firm’s processes and client requirements.
Away from the office, Carole enjoys spending time with her family and listening to a wide range of music.
Personal Assistant
Caroline joined Sturdy Edwards in 2017 after previously working as an accounts manager for a range of companies.
She provides valuable administrative support to the directors and advisers, including handling product submissions, monitoring case progress and helping to keep clients informed throughout the advice process.
Outside work, Caroline enjoys listening to 1980s music, reading thrillers and travelling.
Providing financial advice involves more than making an initial recommendation. Research, documentation, provider communication, application management and ongoing administration all contribute to an effective service.
Our advisers and support team work together throughout this process. Your adviser is responsible for understanding your needs, assessing suitable options and explaining any recommendation. Our administrative team helps progress agreed applications and maintain communication while the work is completed.
Where an ongoing advice service is appropriate, its scope, frequency and cost will be explained before it begins.
Sturdy Edwards (Financial Services) Limited is authorised and regulated by the Financial Conduct Authority. Our FCA reference number is 190659.
You can confirm our regulatory status on the Financial Services Register .
Our recommendations are based on an assessment of your individual circumstances and the type of advice required. We explain the reasons for a recommendation together with the relevant risks, limitations and costs.
If you would like advice about investments, pensions, retirement, mortgages or financial protection, please contact our team for an initial discussion.
We can explain how we may be able to assist, what information may be required and whether a financial review would be appropriate.
Arrange an Initial DiscussionPlease contact us to find out how we can help.